Third-party hotel bookings or online travel agency (OTA) bookings are a fantastic channel for obtaining guests signups. But it’s just one channel of revenue for hotels. ANOTHER great channel of revenue is of course, to increase direct hotel bookings instead of relying solely on third-party platforms and services.
Here are 8 strategies to consider when working on increasing your direct hotel bookings, and thereby adding a revenue stream to your hotel’s or property’s bottom line.